A small, controlled Google advertising test to put Whiterose in front of people who are actively searching for an airport taxi from Leeds, and to prove it brings real bookings before any budget grows.
Unlike social media, where we interrupt people who are scrolling, Google Search puts your advert in front of someone the moment they type "airport taxi Leeds". They already want the service. We just need to be the name they tap.
Each advert sends people to the matching page on your website, where they can get a fixed quote by WhatsApp or call you directly.
Sends to your Manchester Airport route page.
Sends to your Leeds Bradford route page.
Google mixes the lines below to build the best advert for each search. Here is a typical example as a customer would see it.
Google allows up to 15 short headlines and 4 longer descriptions per advert, and shows a few at a time. Every line is written to your house style: plain, honest, no early-hours promises, no leading with price.
| Where it shows | Google Search results only. No social media, no banner adverts. |
| Who sees it | People in and around Leeds, Bradford, Wakefield, Huddersfield, Halifax, Harrogate and nearby towns. |
| When it shows | 07:00 to 22:00 daily, matching when you take jobs. |
| Daily budget | A small fixed amount to start, with a cap on each click. |
| Search terms | Tight matches such as "leeds to manchester airport taxi", not loose guesses. |
| Filtering out waste | We block job-hunters, bus and train searches, parking, and vehicle types you do not run, such as minibus or wheelchair, so the budget only chases real airport jobs. |
This is the part that protects your money. We make sure every enquiry can be traced, so we can tell whether the advert is paying for itself.
A simple sheet to note every enquiry and, most importantly, whether it became a paid booking. This is what tells us, honestly, whether the advert is worth the money. Download it below, or use the live version shared with you.
Opens in Excel, Numbers, or Google Sheets. Delete the two example rows before you start.
The website tracking is ready, the advert is written, and the booking log is set up. The advert itself stays switched off until you have added a payment card and personally given the go-ahead. From there it can be paused at any time, in one click.